IDN
12:27 AM
AUREA
AUREA
AUREA
Building Trust in AI Platforms Through Strategic Branding
Building Trust in AI Platforms
Through Strategic Branding
Building Trust in AI Platforms Through Strategic Branding
INDUSTRY
EdTech,
Artificial Intelligence
EdTech, Artificial Intelligence
DELIVERABLES
Brand Identity, Brand Guidelane, Pitch Deck
PROJECT TIMELINE
January - February 2026
WHAT WE DO
Brand Research, Branding, UI/UX Design
AUREA is an educational platform powered by Artificial Intelligence (AI) that customizes learning materials to fit individual user needs. The main challenge for this platform was to avoid the rigid, complex, and cold image often associated with AI technology. We were tasked with building a comprehensive brand identity so AUREA looks smart, friendly, and trustworthy to its users.
AUREA is an educational platform powered by Artificial Intelligence (AI) that customizes learning materials to fit individual user needs. The main challenge for this platform was to avoid the rigid, complex, and cold image often associated with AI technology. We were tasked with building a comprehensive brand identity so AUREA looks smart, friendly, and trustworthy to its users.
AUREA is an educational platform powered by Artificial Intelligence (AI) that customizes learning materials to fit individual user needs. The main challenge for this platform was to avoid the rigid, complex, and cold image often associated with AI technology. We were tasked with building a comprehensive brand identity so AUREA looks smart, friendly, and trustworthy to its users.
OBJECTIVES
OBJECTIVES
OBJECTIVES
The main focus of this project was to design a complete and solid visual identity system from scratch. The objectives included logo creation, defining the color palette and typography, and compiling the brand guidelines document. This design aims to ensure AUREA consistently appears as a professional and approachable learning companion across all media.
The main focus of this project was to design a complete and solid visual identity system from scratch. The objectives included logo creation, defining the color palette and typography, and compiling the brand guidelines document. This design aims to ensure AUREA consistently appears as a professional and approachable learning companion across all media.
THE CHALLENGE
THE
CHALLENGE
THE CHALLENGE
Changing the complex image of AI technology into a friendly and approachable brand for users.
Designing a brand identity that balances a modern tech feel with a sense of calm for learning.
Ensuring all brand elements can be applied consistently by the client's internal team in the future.
The Solution Approach
The Solution Approach
The Solution Approach
Brand Strategy & Moodboarding
Brand Strategy & Moodboarding
Determining the brand's character and collecting visual references focusing on calm and clean colors.
Determining the brand's character and collecting visual references focusing on calm and clean colors.
Logo Variations
Logo Variations
Designing the primary logo and its variations to ensure it is easy to use across various sizes and media types.
Designing the primary logo and its variations to ensure it is easy to use across various sizes and media types.
Brand Guidelines
Brand Guidelines
Compiling standard rules for using the logo, colors, and typography so AUREA's design remains consistent in the future.
Compiling standard rules for using the logo, colors, and typography so AUREA's design remains consistent in the future.
Brand Collateral
Brand Collateral
Applying the brand identity into the design of company communication assets, including presentation documents.
Applying the brand identity into the design of company communication assets, including presentation documents.
Brand Audit
Brand Audit
Evaluating all design outputs to ensure there are no visual misapplications before handing them over to the client.
Evaluating all design outputs to ensure there are no visual misapplications before handing them over to the client.
Our Development Process
Our Development Process
Our Development Process
Visual Identity and Brand Guidelines
Visual Identity and Brand Guidelines
Visual Identity and Brand Guidelines
We designed a clean visual strategy using soft blue and lavender to eliminate the rigid impression of AI technology. We created an organic logo paired with a modern typeface to reflect continuous growth. To ensure visual consistency, we compiled a comprehensive guideline document that strictly regulates color codes, font pairings, and graphic elements for the internal team.
We designed a clean visual strategy using soft blue and lavender to eliminate the rigid impression of AI technology. We created an organic logo paired with a modern typeface to reflect continuous growth. To ensure visual consistency, we compiled a comprehensive guideline document that strictly regulates color codes, font pairings, and graphic elements for the internal team.
Strategic Pitch Deck Design
Strategic Pitch Deck Design
Strategic Pitch Deck Design
We dedicated a specific execution to craft a highly structured investor presentation document. We utilized clear data visualization and applied the calming color palette to ensure complex business information is easily digested by the audience. This clean design guarantees that the business vision of AUREA is delivered with absolute clarity and high professionalism.
We dedicated a specific execution to craft a highly structured investor presentation document. We utilized clear data visualization and applied the calming color palette to ensure complex business information is easily digested by the audience. This clean design guarantees that the business vision of AUREA is delivered with absolute clarity and high professionalism.
Brand Collateral
Brand Collateral
Brand Collateral
We applied the new visual rules directly to the communication assets of the company. We focused heavily on designing a structured pitch deck, ensuring complex business data can be easily understood by the audience. Furthermore, we designed various marketing assets to showcase the brand in use, guaranteeing that all visual elements accurately reflect the smart and friendly character of AUREA.
We applied the new visual rules directly to the communication assets of the company. We focused heavily on designing a structured pitch deck, ensuring complex business data can be easily understood by the audience. Furthermore, we designed various marketing assets to showcase the brand in use, guaranteeing that all visual elements accurately reflect the smart and friendly character of AUREA.
The Result
The Result
The Result
AUREA now has a structured visual identity far from a rigid machine impression. With clear brand guidelines, AUREA is ready to appear consistently and provide a comfortable, reliable AI learning experience for its users.
AUREA now has a structured visual identity far from a rigid machine impression. With clear brand guidelines, AUREA is ready to appear consistently and provide a comfortable, reliable AI learning experience for its users.
100%
100%
100%
Visual consistency was achieved across all brand communication media, thanks to the application of comprehensive brand guidelines.
Visual consistency was achieved across all brand communication media, thanks to the application of comprehensive brand guidelines.
40%
40%
40%
Increase in how quickly investors understood the AI education business model, driven by the highly structured presentation data and visuals.
Increase in how quickly investors understood the AI education business model, driven by the highly structured presentation data and visuals.
85%
85%
85%
Of respondents in the testing phase stated that the AUREA brand felt friendlier, more human, and less intimidating than competitor AI platforms.
Of respondents in the testing phase stated that the AUREA brand felt friendlier, more human, and less intimidating than competitor AI platforms.
WHAT OUR CLIENT SAYS
The identity built by the Sakma Studio team completely transformed how we present AUREA. They successfully translated our complex AI technology into a brand that feels incredibly human, calm, and sparks curiosity. The brand guidelines and assets they designed strategically tell the future of personalized education with absolute clarity
The identity built by the Sakma Studio team completely transformed how we present AUREA. They successfully translated our complex AI technology into a brand that feels incredibly human, calm, and sparks curiosity. The brand guidelines and assets they designed strategically tell the future of personalized education with absolute clarity
The identity built by the Sakma Studio team completely transformed how we present AUREA. They successfully translated our complex AI technology into a brand that feels incredibly human, calm, and sparks curiosity. The brand guidelines and assets they designed strategically tell the future of personalized education with absolute clarity
Wilbert Taylor
Wilbert Taylor
Wilbert Taylor
Founder of AUREA
Founder of AUREA
Founder of AUREA
(5/5)
(5/5)
(5/5)
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